Users will soon have a updated setting that permits them to reduce the amount of AI-made videos appearing in their feeds. This initiative comes as the platform disclosed that it presently contains over 1 bn AI videos.
Testing and Rollout
This change is being tested over the coming weeks before a full-scale launch. This development comes amid a surge in AI content, driven by new content generation software.
The Broader AI Trend
It has been noted that approximately one in 10 of the fastest-growing content creators on another major platform primarily display content made by AI. A considerable share of this content is considered low-quality AI content, a phrase for inferior, factory-style content that is frequently absurd or dreamlike.
Our research shows that many people appreciate content created using AI tools, from AI artwork to educational videos, and we intend to offer the community the power to adjust the amount of that, based on their own preferences,” stated a platform representative.
Scale of AI Content
TikTok shared that there are currently 1.3 billion videos on its service labeled as artificially created. Collectively, in excess of 100 million videos are uploaded to the app each day, making AI-generated material a relatively small part of its overall inventory.
Customizing Your Feed
Members will be capable of limit or boost the level of AI content they see by accessing the “manage topic” option in the app and choosing AI-made media. Additional categories that are already be modified under the filter include politics, fashion, aesthetics, and movement.
Content Labeling and Policies
TikTok’s rules require content makers to identify convincing AI-generated content, and it bans dangerous AI impersonations of well-known individuals or critical incidents. Any believable AI-generated clip that is not labeled can be taken down under its user guidelines.
In addition, the app will from now on add an AI-generated watermark to content made using its built-in AI features, or flagged by an cross-platform project for recognizing artificial media. This action is intended to deter users from trying to bypass the labeling process.
Responsible AI Funding
The platform is additionally launching a two million dollar educational fund for professionals and institutions to develop educational content about ethical AI use. This program will benefit non-profit groups dedicated to teaching coding and technology.
Moderation Strategy
TikTok has defended its content review process, amid controversy over plans to lay off a large number of review team members in the United Kingdom. It is set to eliminate 439 jobs in its trust and safety division in London, with worker representatives and digital protection specialists voicing alarm that staff are being displaced by machine-led review.
A company official stated that people-led review would still have a role, but AI can shield workers by removing the most harmful content prior to it is viewed by staff. TikTok announced a notable drop in disturbing and violent content seen by safety staff over the past year due to intervention by its automated systems.
It is vital to balance staff and AI to maintain a secure environment,” she said. “We’ll have humans as integral to the approach, but we further consider it’s extremely critical to minimize viewing of unsafe media as rapidly, which is why a significant AI assistance is really helping us work at speed.”
